According to the Butler Group, an IT research and advisory company, there is a fundamental shift in the way organizations communicate with a shift towards one-to-many communications. As a result, companies have to deploy integrated communication and collaboration tools to enjoy the enormous benefits in productivity and innovation that is now possible. A report "Communications and Collaboration Report – Laying the Foundations for Business Process Flexibility" highlights the changing scenario and how organizations have to respond to capitalize on the convergence of communication technologies, be it SMS, fax, e-mail, teleconferencing or videoconferencing. “The reach and range of business processes continues to increase as organisations extend and expand their interactions with partners, suppliers, and customers; and so the need to integrate geographically dispersed teams into complex business processes presents something of a challenge for the IT manager. Fax, e-mail, pager, SMS, Web conferencing, video conferencing, and conventional teleconferencing are all in use today, yet many business processes are still hampered by ineffective collaboration. Organisations must therefore re-examine their corporate communication and collaboration strategies in order to better support business activities and objectives,” according to a review of the aforementioned report.

More details about the report can be found here.