The website Irishdev.com (http://www.irishdev.com) reports that Steljes, which is the sole distributor of SMART Board interactive whiteboards in Ireland and the UK, will now adopt a direct channel approach for distribution.

Towards this end, the company has made organizational changes and is recruiting more resellers that understand the education market in Ireland.

The two companies believe that there is considerable potential for interactive whiteboards in the Irish market. SMART Technologies is the world’s top supplier of interactive whiteboards in the world.